I’ve been hard at work behind the scenes here at the website stocking my online art shop. Artists everywhere are trying to develop a way to market online art. Here’s the update on my own effort to stock the Wild Ozark Art shelves. Over the next few weeks, I may make a post like this to highlight the other product categories in my Wild Ozark shop. Apologies in advance to my faithful followers for the ‘marketing’ slant.
Since I started Wild Ozark, I’ve played with keeping an online shop and have even made a few random sales through it. I’ve tried keeping an Etsy shop, too, but it’s just too much work to keep up with both my own and an Etsy. I think I’ll close down the Etsy soon.
Online Art versus In Person Sales
Since all the social distancing kicked in, I’ve ramped up my efforts toward stocking the shelves in my little online art store. While I don’t expect original art to sell well this way, they are listed. Online art stores are a good option to have, and I’d love it if mine outperformed doing in-person events. I think for sales of original art, I’ll need to get back to the in-person shows sooner or later. The problem I worry about with the first ones that occur after the pandemic crisis is how many people will actually show up to a show? It isn’t worth it to pay hundreds toward a booth and then another hundred to a hotel to sleep overnight and then try to sell to a socially distanced, sparse crowd.
Prints should be a good prospect for online art sales, though. So the prints, and maybe also note cards should do alright if I can get enough traffic from the art enthusiasts out there. I’m going to try a few Google ads to see how that goes. I’m not sure FB ads are worth the money, but I may try those eventually too. One of the best ways to increase traffic to my website is to make regular blog posts. So I’m going to try and get better at that. Don’t worry, they won’t all have a marketing slant. I want to get back to sharing more of what I do out here in the middle of nowhere, like foraging for herbs and pigments, painting, gardening, hiking, and just enjoying nature. And sometimes I even write things. I want to get back to working on my last book in a series I’m writing.
Shipping for any of my art, including original art, is free to US addresses.
Available Art Prints
Here’s some of what I have listed so far. I still have a lot of my earlier work to add, and all of what I have isn’t shown on this page. You can see the whole category from my online art shop here: https://www.wildozark.com/product-category/paleo-paints/paintings-made-with-earth-pigments/prints/. Sizes vary from 4 x 6″ to 16 x 20″, depending on the size of the original. Prices range from $5 for note cards to $75 for 16 x 20″ prints. There are sometimes 2 x 3 gift cards/tags and mini prints for each of these images, too.