Unveiling Wild Ozark’s New Logo

It’s time for a new logo, and a permanent one. It’s taken me a few years of working on Wild Ozark to finally figure out what exactly it is that ties all of the things we do together.

Why a new Logo?

I’ve tried out several temporary ones over the past few years, but none of them “fit”.

A business needs a logo to help build brand identity and it’s hard to choose a single image when Wild Ozark represents several different types of business ventures.

There’s one theme running through everything, though.

Nature

My art is nature inspired. So is the photography. The writing I do is influenced by nature, even the fiction. My design work for websites and business cards, or any other product I craft or print is heavily influenced by my connection to nature. Our focus on American ginseng, at the heart, is nature. Rob’s woodworking is also influenced by nature and the trees around us or farther away.

Trees

Trees have always been a large part of my experience with nature.

And so we wanted an image that conveyed our connection to nature, but wouldn’t limit the various ways we can use it.

The new logo doesn’t encapsulate just one aspect of Wild Ozark, it represents all of what we do. We chose Gloria, the old white oak in our front yard to be the model for the tree. Of course, my stylized and artistic rendering of Gloria changes how she looks considerably.

Our New Official Logo

 

Wild Ozark's new logo.
The new official Wild Ozark logo.

Now I will have to make all new graphics for the social media, including this website, using the new logo. I’ll use my pencils and add the color to it before doing that, though. (Done! But still working on new web and social media images.)

Wild Ozark's Logo in color

We wanted something simple enough to have a brand made of it so Rob can burn it to the bottom of all the woodworking items he creates once his shop is up and running.

The tree was Rob’s idea. The inspiration for the tree I used came from Gloria, the gigantic old white oak in our front yard. I stylized it quite a bit so it would work for the logo, but here’s a photo of Gloria from last autumn:

Gloria, the Old Oak Tree
Gloria, the Old Oak Tree
She barely fits inside the frame.

 


About Wild Ozark
Wild Ozark is a nature farm. Mostly we grow rocks. I use those rocks and some of the herbs to make earth pigments and watercolor paints. We also grow native clay that I use for making my Fairy Swing Mushrooms. And then there are the trees. We grow lots of trees. My husband uses some for his woodworking and some for our Burnt Kettle Shagbark Hickory Syrup, but for the most part they stand around creating good air, shade, & habitat for the ginseng nursery.
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About the voice behind this blog, Madison Woods
I'm a creative old soul living way off the beaten path with my husband in the wild Ozark Mountains. You can find my art on display and for sale at the Kingston Square Arts shop in Kingston, Arkansas. It's a tiny little town and a bit off the path to anywhere at all, but a wonderful ride out to a most beautiful part of our state. Besides homesteading, growing plants & making arts & crafty things, I write books and stories. My rural fantasy fiction, written under the pen name, Ima Erthwitch, usually takes place in a much altered Ozarks.

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