Unveiling Wild Ozark’s New Logo

It’s time for a new logo, and a permanent one. It’s taken me a few years of working on Wild Ozark to finally figure out what exactly it is that ties all of the things we do together.

Why a new Logo?

I’ve tried out several temporary ones over the past few years, but none of them “fit”.

A business needs a logo to help build brand identity and it’s hard to choose a single image when Wild Ozark represents several different types of business ventures.

There’s one theme running through everything, though.

Nature

My art is nature inspired. So is the photography. The writing I do is influenced by nature, even the fiction. My design work for websites and business cards, or any other product I craft or print is heavily influenced by my connection to nature. Our focus on American ginseng, at the heart, is nature. Rob’s woodworking is also influenced by nature and the trees around us or farther away.

Trees

Trees have always been a large part of my experience with nature.

And so we wanted an image that conveyed our connection to nature, but wouldn’t limit the various ways we can use it.

The new logo doesn’t encapsulate just one aspect of Wild Ozark, it represents all of what we do. We chose Gloria, the old white oak in our front yard to be the model for the tree. Of course, my stylized and artistic rendering of Gloria changes how she looks considerably.

Our New Official Logo

 

Wild Ozark's new logo.
The new official Wild Ozark logo.

Now I will have to make all new graphics for the social media, including this website, using the new logo. I’ll use my pencils and add the color to it before doing that, though. (Done! But still working on new web and social media images.)

Wild Ozark's Logo in color

We wanted something simple enough to have a brand made of it so Rob can burn it to the bottom of all the woodworking items he creates once his shop is up and running.

The tree was Rob’s idea. The inspiration for the tree I used came from Gloria, the gigantic old white oak in our front yard. I stylized it quite a bit so it would work for the logo, but here’s a photo of Gloria from last autumn:

Gloria, the Old Oak Tree
Gloria, the Old Oak Tree
She barely fits inside the frame.

 


First Hunt by Ima ErthwitchPredator and Prey, or the hunter and the hunted is a common theme throughout my fiction writing. No Qualms, one of my short stories (free at most retailers) is about about a predator/prey relationship. Symbiosis, my first finished novel, deals with predator/prey relationships and the balance of energy among life on earth, sometimes symbolic and often outright. Many of my flash fiction stories (I have twitterfiction and 100-word flash stories) are also dealing with this same dynamic. This is a strong theme that runs through most of my fiction and is strongly influenced by life in the wild Ozarks where we live. My first published novel, First Hunt, also has a predator and prey theme to it. I guess it's just part of my nature.

Nature Farming


Wild Ozark is 160 acres of beautiful wild Ozark mountains. I call what I do "nature farming" because the land produces, all by itself, the shagbark hickory trees, ferns, moss, ground-fall botanicals, and the perfect habitats for growing and stewarding American ginseng. I'm co-creating with Nature - all of the things I use to make the Fairy Gardens and Forest Folk, the bark we harvest for Burnt Kettle's shagbark hickory syrup, are produced by nature without my input. This land is my muse for inspiration when it comes to my writing, drawing, and photography. It's truly a Nature Farm.

About the voice behind this blog, Madison Woods

I'm a creative old soul living way off the beaten path with my husband in the wild Ozark Mountains. Besides homesteading, growing plants & making crafty things and newsletters, I write books and stories. My rural fantasy fiction, written under the pen name, Ima Erthwitch, usually takes place in a much altered Ozarks.


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